Find the right creator for your campaign.

Compare connected-channel analytics, formats, and prices. Agree the terms and manage the placement in one workspace.

Create a brand workspace How Potik works
Inside the brand workspaceCreator catalogChannel analytics
Campaign: new product launch
Creator dossierMavkaPlay1 linked channel
Platform dataTwitch · Gaming

An example of how connected-channel data is presented in the brand workspace.

Updatedupdated today
Channel analytics

Fictional profiles and illustrative prices. The real catalog shows current creator data and active offers.

Verified brand access

Company details are reviewed before campaign tools open.

Creator data, side by side

Platforms, audience, views, live metrics and active offers.

The whole deal in one place

Brief, terms, messages, result and current status.

From registration to placement in four steps

After verification, compare creators, send offers and manage each placement in your workspace.

One deal, from brief to result

Statuses show what the creator is working on and when the brand needs to review the result.

  1. 01

    Terms agreed

    The format, remuneration and deadline are recorded in the deal.

  2. 02

    In production

    The creator prepares the placement; messages and updates stay attached to the deal.

  3. 03

    Result submitted

    The publication link or completed material appears in the deal.

  4. 04

    Brand approval

    The brand reviews the result and confirms that the placement is complete.

Choose a format for your campaign

Creators publish active offers with the placement, scope, delivery time and price. A brand can select a package or send custom terms.

One transparent deal total

The creator sets the remuneration. Potik adds a 9% service fee for the brand and shows the full total before funds are reserved.

01

Creator remuneration

The creator sets the rate or accepts the brand’s custom offer. Potik does not deduct its service fee from this amount.

02

Potik service fee — 9%

The brand pays the fee on top. The remuneration and fee are shown separately before the total is reserved on the Potik balance.

If the paid deal is cancelled and the reserve is returned, Potik returns both the creator remuneration and the service fee. Barter deals have no service fee.

Questions about the brand workspace

Create an account, switch to the brand workspace, complete the company profile and send it for review. The creator catalog, campaigns and deals open after approval.

Available metrics depend on the connected platform. These may include audience, views, average live viewers, content categories and active offers. Some channels also provide geography, demographics and recent performance.

The brand creates a campaign brief, adds a creator, selects an offer or sends custom terms and waits for confirmation. Both sides then use the deal workspace for messages, status changes and the final result.

Potik adds 9% to the agreed creator remuneration. For a $100 placement, the brand reserves $109: $100 for the creator and $9 as the Potik service fee.

No. Potik does not deduct its service fee from the agreed creator remuneration. Creators remain responsible for their own taxes.

Creators publish their own formats and rates. A brand can choose an available package or offer a custom price. Potik does not promise a fixed market price or campaign result.

Yes. For tournaments, multi-creator launches and special projects, the Potik team can help with the format, creator lineup and campaign coordination. Contact us to discuss the scope.

Start with a brand profile

Create the profile and send it for review. The creator catalog opens after approval.

Create a brand workspace Discuss a special project